Google Pmax Campaigns Face Scrutiny Over Shopping Ad Dominance

Google Pmax Campaigns Face Scrutiny Over Shopping Ad Dominance

If PMAX ad creatives aren't spending, and only the Feed is, does that equal Shopping Ads? This article deeply analyzes the similarities and differences between PMAX ads and traditional Shopping Ads. It explains the audience targeting and placement of PMAX ads, helping you better understand the operational mechanism of PMAX and improve ad performance. It clarifies whether PMAX's reliance on the feed and lack of creative spend is equivalent to a standard shopping campaign, providing insights for optimal campaign management.

01/04/2026 Logistics Encyclopedia
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Amazon Returns Policy Guide for Shoppers

Amazon Returns Policy Guide for Shoppers

This article provides a detailed interpretation of Amazon and Amazon Prime's return policies, covering standard, international, and global return processes. It offers comprehensive operational guidelines and precautions for different product types, seller types, and return reasons. The aim is to help consumers complete returns more efficiently and safely, protecting their rights and interests. It explains the nuances of Amazon's return system, empowering shoppers to navigate the process with confidence and understand their entitlements when returning items, both domestically and internationally.

12/30/2025 Logistics Encyclopedia
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Tiktok Tests Hybrid Store Model for Overseas Expansion

Tiktok Tests Hybrid Store Model for Overseas Expansion

This paper provides an in-depth comparison of TikTok's semi-closed loop central store model and the standard semi-closed loop model, focusing on key differences in store ownership, product category restrictions, and fund settlement methods. The aim is to assist merchants in selecting the most suitable TikTok semi-closed loop model based on their specific business characteristics, financial strength, and risk tolerance. This will enable them to better expand into overseas markets by making informed decisions about their TikTok e-commerce strategy.

12/30/2025 Logistics Industry Insights
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Madagascar Shares Disaster Resilience Strategies Amid Crises

Madagascar Shares Disaster Resilience Strategies Amid Crises

The World Customs Organization (WCO), in collaboration with the Global Alliance for Trade Facilitation and Columbia University's National Center for Disaster Preparedness (NCDP), held a workshop in Madagascar to enhance the country's capacity to respond to pandemics and natural disasters. Through the development of Standard Operating Procedures (SOPs) and practical exercises, Madagascar gained valuable lessons, providing insights for other developing countries facing challenges posed by climate change. The workshop aimed to strengthen disaster preparedness and resilience through customs facilitation and international collaboration.

12/30/2025 Customs Knowledge
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Global Shipping Firms Balance Speed and Cost Efficiency

Global Shipping Firms Balance Speed and Cost Efficiency

Choosing international express delivery requires balancing speed and cost. Standard express is suitable for time-sensitive goods, while economy options offer better cost-effectiveness. For less urgent items, consider cargo attributes, weight, and volume, and pay attention to destination country policy changes. Utilize price comparison platforms to dynamically monitor prices and select the optimal solution, maximizing cost-effectiveness. This involves a strategic approach to logistics, focusing on both efficient delivery and tight cost control to achieve the best possible outcome for international shipments.

12/30/2025 Logistics Encyclopedia
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ISSA and AEO Certification Boost Global Trade Security

ISSA and AEO Certification Boost Global Trade Security

The ISSA Council discussed the integration of the ISSA Standard with the World Customs Organization's (WCO) Authorized Economic Operator (AEO) concept. By combining ISSA's quality standards with AEO certification, the aim is to enhance supply chain security, customs clearance efficiency, and business competitiveness, thereby facilitating global trade and healthy development. This collaboration will contribute to establishing a more transparent, efficient, and secure international trade environment. The synergy aims to streamline processes and foster trust among stakeholders within the global supply chain.

12/30/2025 Logistics Industry Insights
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SKAG Strategy Boosts Niche Ecommerce Sales Growth

SKAG Strategy Boosts Niche Ecommerce Sales Growth

This article delves into how to rapidly scale up low-priced, blue ocean standard products in cross-border e-commerce using the SKAG strategy. By precisely targeting core keywords, expanding traffic channels, and optimizing through data analysis, this strategy provides sellers with a replicable methodology for achieving explosive order growth, helping them stand out in the competition. It focuses on the practical application of SKAG in identifying and capitalizing on untapped market segments within the competitive landscape of cross-border e-commerce.

01/04/2026 Logistics Industry Insights
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Jordan Customs Streamlines Trade with Wcobacked Clearance Reforms

Jordan Customs Streamlines Trade with Wcobacked Clearance Reforms

With WCO support, the Jordan Customs Department held a workshop focused on optimizing fast clearance processes and enhancing trade facilitation. By establishing new Standard Operating Procedures (SOPs), Jordan Customs aims to standardize the expedited release of imported goods at air cargo facilities, fostering trade development. The GTFP project assists Jordan Customs in improving its fast clearance capabilities through various support activities, reducing trade costs and increasing trade efficiency. This initiative is crucial for streamlining customs procedures and promoting economic growth in Jordan.

01/05/2026 Customs Knowledge
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NOR Containers Gain Traction As Costeffective Shipping Option

NOR Containers Gain Traction As Costeffective Shipping Option

"Cold High Cube Substitution" refers to using refrigerated high cube containers to transport general cargo (without refrigeration) when standard containers are scarce. This paper analyzes its causes, specific characteristics, and precautions. It highlights key factors like internal volume, cargo suitability, and potential odors. By comparing its advantages and disadvantages, this analysis aims to provide readers with a comprehensive understanding of this ocean freight term and help them avoid potential risks. The study emphasizes the importance of careful consideration before opting for this substitution method.

09/26/2025 Logistics Encyclopedia
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Global Ecommerce Adapts to Small Parcel Shipping Limits

Global Ecommerce Adapts to Small Parcel Shipping Limits

International small packets do not have uniform size and weight restrictions, but the common standard is: ≤2kg, sum of length, width, and height ≤90cm, and the longest side ≤60cm. Sellers need to pay attention to special circumstances and optimize packaging. While there isn't a single global rule, these guidelines are widely accepted. It's crucial for sellers to verify specific requirements of the destination country and carrier to avoid issues during shipment and ensure successful delivery. Proper packaging is also essential to protect the contents during transit.

11/03/2025 Logistics Encyclopedia
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